Dermatologist recommended. Helps even skin tone and texture. Cleanse. With moisture-rich soy extract. Oil-free. Soap-free. Hypoallergenic. Non-comedogenic. Gentle enough for everyday use and for sensitive skin. Aveeno Positively Radiant Brightening Cleanser, lifts away dirt, oil and makeup. Helps improve skin tone, texture, and clarity. Reveals brighter, more radiant skin. Now your skin can lift up the room. The Aveeno Positively Radiant collection is designed to enhance your natural radiance and give you a lit-from-within glow. Each soy enriched products targets even tone and texture. Beauty in the Regimen: One of the secrets to radiant, healthy-looking skin is consistency and routine. Cleanse. Moisturize. Treat. Dermatologist recommended for over 65 years. www.aveeno.com. Questions? 866-428-3366; Outside US, dial collect 215-273-8755; www.aveeno.com. Try other Positively Radiant products or explore other Aveeno collections for a skin solution that's positively you. Care to recycle.