San Francisco - Andronico's Irving Street market is the first location in the chain of eight to be transformed into an entirely new store with a completely fresh perspective.

The Grand Opening will begin with a ribbon cutting at 10am on Wednesday, September 17, 2008, at 1200 Irving Street (at Funston) in San Francisco. Several generations of the Andronico's family will kick off the new era, and the store will be filled with opportunities for tasting, learning, shopping and celebrating.

"We're moving into an experience economy and we are dedicating our efforts to elevate our guests' experience to something beyond grocery shopping," said Bill Andronico, the CEO of his family's 79-year-old business. "Customers will always seek places to taste, learn, connect, and enjoy the experience of shopping. This is what the new Andronico's is all about."